Tuesday, 12 August 2014

The sun is shining: let your business grow

Any company needs attention if it is to flourish. Many business owners fail to plan adequately, and seek help only once it's too late. Talking to a finance professional is the best way to a bright future, but there are very simple steps you can take to maximise your chances of growth and reap the benefits of a healthy business.

Planning and measuring

Be sure to make a plan and refer to it regularly. But it's also important to adapt to new circumstances. With new information and a constantly changing economic environment, you may have to significantly change your plans. It's not always a bad thing when the situation demands a re-evaluation.

Set up efficient processes for all staff to follow, to help maximise your time. Scheduling your week in advance, and keeping your diary close by, will help you stay on top of everything.

Knowing your trade

Don't overstretch yourself trying to be all things to all people. Focus on your core skills or products, aiming for quality where you know you can deliver it. Branching out can only happen with a stem strong enough to support it.

With this in mind, ask yourself if there are any areas of your industry that you could pursue in the future. Guide the business in that direction, and you could eventually become a onestopshop for your customers.

Tending to customers

Every manager knows customer service is the root of a healthy business, and employees who also understand this will help you succeed. Loyalty schemes and excellent communication are easy starting points.

Never forget that the best advert for your business is a happy customer. Getting referrals is an inexpensive way to expand your client base, and requesting them from a loyal client will not cost you anything either.

Pruning to perfection

Growth is a process of change, and no business begins fullyformed. Expect to make mistakes and learn from them - improving quality and making the next stage of your business development better than the last.

Stay relevant with new computer programs, innovations and processes. Strip away the obsolete. Instant perfection may be impossible, but decide now that you won't be left to wilt.

Using the right tools

Email is the most cost effective method of communication, and one of the most efficient. Embracing digital means, such as online advertising and social media, can be a cheap and simple way to promote your business.

Results may take time and effort, but a polished web presence is necessary for companies of every size that wish to succeed. In contrast, old methods may no longer be worth pursuing. A large sales team, door to door selling and cold calling are very expensive ways of generating business. Aim for efficiency over expansion.

Loving your business

It's easy for employees to see when a manager loves what they do. Your genuine enthusiasm is possibly the most inspirational tool you have. A happier team is hard working and focused, which leads to a quality end product. Consider the opposite effect a negative attitude can have. Leading through negative motivation and not loving the business, will ultimately create an unhappy workforce.

We can advise on a range of strategies to help you grow your business - please contact us for assistance.

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